Track Traffic From appvizer in Google Analytics

Track Traffic From appvizer in Google Analytics

You can enable automatic tracking of appvizer traffic if you use Google Analytics. To do this, activate the function in your account as follows:

Tracking Google Analytics
  • If you are already using your own tracking UTMs you will not be able to enable automatic tracking.
  • If you do not yet use tracking then appvizer will add 4 UTMs depending on where the user clicked: Source, Medium, Campaign and Term

Use this tool to automatically build URLs or follow the instructions below.

Explanations and Examples

Source

Values:

  • appvizer (invoiced clicks made by appvizer users)
  • appvizer-test (unbilled clicks made by you when you are logged into your account or by the appvizer team during our technical tests)

Example:

https://www.appvizer.fr/operations/gestion-de-projet/sellsy?utm_source=appvizer&utm_medium=cpc&utm_campaign=Website&utm_term=gestion-de-projet

Google Analytics:

Source

Values

  • cpc (this value never changes. This allows you to compare your CPC appvizer campaigns with your Google Adwords CPC campaigns).

Example:

https://www.appvizer.fr/operations/gestion-de-projet/sellsy?utm_source=appvizer&utm_medium=cpc&utm_campaign=Website&utm_term=gestion-de-projet

Google Analytics:

Campaign

Values:

  • Selection (Landing Page used for SEA campaigns on Bing, Google and Facebook)
  • Website (any other part of the appvizer site: Home, comparisons, search engine, product page or articles)

Examples:

If you participate in a Google Adwords campaign in agreement with your account manager, appvizer will add the following UTMs to your URL:

https://www.appvizer.fr/selection/operations/gestion-de-projet/?utm_source=appvizer&utm_medium=cpc&utm_campaign=Selection&utm_term=gestion-de-projet

If a user clicks on your button from your product page, appvizer will add the following UTMs to your URL:

https://www.appvizer.fr/operations/gestion-de-projet/sellsy?utm_source=appvizer&utm_medium=cpc&utm_campaign=Website&utm_term=gestion-de-projet

Google Analytics:

  • Acquisition > All Traffic > Source/Support > Click on “appvizer” in the “Support” column
  • In the main window, click on Other > Campaign :

Term

Values:

This is the name of the category in which the user clicked on your software. This helps to understand the user’s interest:

  • Customer-Relationship-Management-CRM
  • ERP
  • Emailing
  • Etc…

Example:

https://www.appvizer.fr/operations/gestion-de-projet/sellsy?utm_source=appvizer&utm_medium=cpc&utm_campaign=Website&utm_term=gestion-de-projet

Google Analytics:

Acquisition > All Traffic > Source/Support > Click on “appvizer” in the “Support” column

In the main dimension, click on Other > Keyword: