Risks of duplicating content

Risks of duplicating content

It is strongly advised not to duplicate content that appears on other sites for these two reason: 

  • The conversion rate is much stronger if you present the appvizer audience with an informative and educational presentation adapted to them.  Make the most of appvizer to describe your software in a third party voice, this will gain you credibility and confidence in your brand.
  • In the case of duplicate texts, Google will identify the site with the highest authority as the author and owner of content. The other site is considered to have stolen content and receives a penalty from Google. appvizer’s authority is already very significant and is continuously growing. For this reason, you incur a significant penalty risk for duplicating content.