Risks of duplicating content

Risks of duplicating content

It is strongly discouraged to duplicate content on another website for two reasons:

  • The conversion rate is much better if you specifically address the appvizer audience with a presentation designed for them. Use appvizer to describe your software as a third party would: you will gain credibility and conviction.
  • In the case of duplicate texts, Google will identify the site with the highest authority as the author and owner of the content. The other site is considered to have stolen content and is assigned a penalty by Google. Appvizer’s authority is already very significant and is continuously increasing. For this reason, you run a significant penalty risk for duplicating content.